I’ve just come across a really interesting article, which should be of interest to you, especially the leaders out there: 

So – it is that time when you decide you need to replace the car. You look at various brochures, adverts on TV and in magazines, and probably cut the list down to two or three. Then, amazingly enough, as you drive around to and from work, the gym, picking children up – you start to notice a huge amount of THAT type of car. It suddenly seems that everyone has the same taste as yourself – even the colour. Don’t worry, you are saved from becoming ‘just like everyone else’ – it is in fact the Focus Phenomenon. Our brains have to take in millions of bits of information continuously, and simply can not process all of it; it has to find a way to filter some information out and focus on the key things. Our subconscious mind is brilliant at alerting it to the things that it believes you need to focus on – without us consciously knowing, in many instances.

You can read more here:

http://www.freshbusinessthinking.com/articles.php?AID=74&Title=The+Focus+Phenomenon

This entry was posted on Thursday, March 1st, 2007 at 7:33 pm and is filed under Leadership. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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