Some times Clients want to chat with me about how to make improvements at work. I’ve recently been reminded about an article which is excellent for reminding people in a story the importance of focusing on the customer and ways to increase sales.

 ‘And you think strawberries are for eating . . .’

The following are excerpts from a speech first delivered as the keynote of the AMERICAN MARKETING ASSOCIATION annual meeting in New York City in 1973. It was published the Saturday Evening Post in 1974, October issue.James Lavenson owned a marketing and advertising company before being invited to become a senior management executive with Sonesta International Hotels. He was given responsibility for the company’s hotel and food interests and and some non hospitality businesses, including the famous Mad Magazine and Hartman Luggage. For the last three years of that period he was president and chief executive officer of the chain’s ‘flagship’, the famous Plaza Hotel in

New York City.Unprofitable in the year before his assumption of the hotel’s direction, the Plaza was profitable each year of Lavenson’s tenure until it was sold in February 1975 to Western International Hotels.

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This entry was posted on Wednesday, May 23rd, 2007 at 6:19 pm and is filed under CAREER MANAGEMENT, Entrepreneur, Leadership. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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