The Strong Interest Inventory® is the most sensitive and widely used interest inventory available and designed to help you identify your pattern of vocational interests. It was developed at Stanford University in the late 1920s by Professor Edward K Strong with Jo-Ida Hansen, and David Campbell and was based on the work of John Holland. Holland defined six basic occupational themes (called Holland Codes) that can be used to categorise occupations as well as individuals.
The Strong measures your interests using 291 different questions to explore your likes and dislikes with regard to careers, leisure activities, school subjects and other categories.
• 107 questions about careers you would be interested in doing
• 46 questions about interest in different subject areas
• 84 questions about interest in activities
• 29 questions about interest in different leisure activities
• 25 questions on the people you would like to work with and personal characteristics
Your responses are compared to a representative sample of occupations followed by:
• people who enjoy their work
• have worked in that area for at least three years
• who do typical work for the field
People tend to search out those environments that match their interests, and an environment attracts people who share similar interests.