An effective LinkedIn profile is essential for people who want to be successful in their chosen career as well as for job searchers.

Recruiters use LinkedIn to research candidates, so it is crucial you have an effective online presence. Too many LinkedIn profiles are boring, dull, and unlikely to capture the attention of a recruiter or hiring manager.

Whilst essential a LinkedIn profile is no longer enough; you need to consider it as part of your wider digital strategy, and I can guide you through the process.

I’ve undertaken significant training to support my practical skills. My relevant qualifications include Certified Digital Branding Analyst (I re-certify each year) and Certified Career Enlightenment LinkedIn Writer with Joshua Waldman of Career Enlightenment, author of LinkedIn for Dummies and for over 15 years I’ve been helping people create effective key rich, high impact LinkedIn profiles.

1: Creating a Digital Branding Strategy

In advance of our first session, I do an audit of your current situation, so you have a benchmark. We talk about your current social media presence and which platforms you should be active on.

I’ll explain WHY being on LinkedIn alone is not enough, and how recruiters now source candidates.

We will get clarity on what you stand for – your values, goals and who your audience is. We’ll start our discussion on HOW you will get your message out there and WHAT are your key themes.  We move onto your ‘brand voice’ and the need for authenticity.

I coach you to create your profile and wider online presence. I help you to develop your own ideas and presence.

2: Curating your career history on LinkedIn.

You can’t cut and paste your CV, instead you tell your career story, focused on your career direction.

3: Developing your ABOUT story.

We make it memorable, what is the message you wish to share?

4: The wider LinkedIn profile

Head shot, headline, banner, groups – all need to be in line with the authentic you. Plus, skills endorsements and recommendations.

5: Being active on LinkedIn and other social media

Writing posts and articles, sharing, commenting. I’ll teach you how to be lazy, it doesn’t have to be a chore.

Work with me and we will

  • Firstly get clarity on what you stand for, what is your brand voice and how to be authentic online – This is an essential first step and about 50% of our time will be spent on this. This then gives us what we need to move on to creatig your LinkedIn profile.

You will then have

  • An eye catching, informative headline
  • powerful ABOUT summary, search engine optimized and highlighting your key expertise
  • Completely revised career history section
  • Expert guidance on how to use LinkedIn to maximize your chance of success – joining groups, how to connect, creating posts and articles and much more

This is so much more thank a LinkedIn profile!

What you get

  • Digital Audit Report
  • Four x 45 minute sessions with me
  • I review and edit everything you write.

FEE: £750

However, if you want a quicker option you can choose a 45 minute review meeting

You send a link to your profile in advance for me to review in advance of our call. I’ll then talk you through the changes needed and we can work on them in real time. The call is recorded so you can listen again.

Where together we look at your online presence and I make suggestions that you implement. Fee is £175

Got questions?

Schedule a time to discuss your needs and how I can be of help.

LinkedIn Makeover with digital branding strategy

This comprehensive service includes 4 Zoom sessions.

LinkedIn Strategic Review

when you want an experts take on your profile, with practical guidance.