An effective LinkedIn profile is essential for people who want to be successful in their chosen career as well as for job searchers.

Recruiters use LinkedIn to research candidates, so it is crucial you have an effective online presence. Too many LinkedIn profiles are boring, dull, and unlikely to capture the attention of a recruiter or hiring manager.

Whilst essential a LinkedIn profile is no longer enough; you need to consider it as part of your wider digital strategy, and I can guide you through the process.

I’ve undertaken significant training to support my practical skills. My relevant qualifications include Certified Digital Branding Analyst (I re-certify each year) and Certified Career Enlightenment LinkedIn Writer with Joshua Waldman of Career Enlightenment, author of LinkedIn for Dummies and for over 10 years I’ve been helping people create effective key rich, high impact LinkedIn profiles.

  1. Creating a Digital Branding Strategy

In advance of our first session, I do an audit of your current situation, so you have a benchmark. We talk about your current social media presence and which platforms you should be active on.

I’ll explain WHY being on LinkedIn alone is not enough, and how recruiters now source candidates.

We will get clarity on what you stand for – your values, goals and who your audience is. We’ll start our discussion on how you will get your message out there and what are your key themes.  We move onto your ‘brand voice’ and the need for authenticity.

I coach you to create your profile and wider online presence. I help you to develop your own ideas and presence.

  1. Curating your career history on LinkedIn.

You can’t cut and paste your CV, instead you tell your career story, focused on your career direction.

  1. Developing your ABOUT story.

We make it memorable, what is the message you wish to share?

  1. The wider LinkedIn profile

Head shot, headline, banner, groups – all need to be in line with the authentic you. Plus, skills endorsements and recommendations.

  1. Being active on LinkedIn and other social media

Writing posts and articles, sharing, commenting. I’ll teach you how to be lazy, it doesn’t have to be a chore.

Work with me and we will create

  • An eye catching, informative headline
  • powerful ABOUT summary, search engine optimized and highlighting your key expertise
  • Completely revised career history section
  • Expert guidance on how to use LinkedIn to maximize your chance of success

What you get

  • Digital Audit Report
  • Four 1-hour sessions with me
  • I review and edit everything you write.

FEE: £750

Alternatively book a 45-minute review where together we look at your online presence and I make suggestions that you implement. Fee is £175