Denise is noted as engaging, informative and energetic, ready to be actively involved in your media campaign: radio days, articles, press releases.
Whilst these examples relate to career work, Denise is also able to work in a broad range of areas utilising her background in business, psychology, motivation and more.
Media Campaign with Premier Inn, October 2016
I was asked to create some detail for a report, including a list of top tips in support of research on the benefits of meeting face to face.
You can download a copy of the report here – measuring-face-value, my input is on pages 8 and 9. It’s a successful campaign and picked up in the press. My contribution is not always credited, but used to support the clients business, which is the most important thing. Read a few articles to come from this here:
Real Business – Face-to-face meetings deliver £193bn a year to the UK economy
BBP Media – Face-To-Face Meetings Deliver £19bn Boost to local Economy
Manufacturing Global – Manufacturers benefit hugely from face-to-face meetings, research shows
Radio Day Example 1 – Green Flag
I was asked to provide expert commentary for a press release as part of Green Flag’s Common-Sense Campaign and spent a day in the studio. I participated in 15 radio interviews including: BBC Hereford & Worcester, BFBS, Bolton FM, Erewash Sound, Express FM, Moorlands Radio, New Style Radio, Proper Sport (Radio Yorkshire), SFM, Spectrum Sino, Swansea Sound and The Wave, Waves Radio, Yorkshire Coast Radio.
Denise was very professional and media friendly when working on our recent campaign. She offered great insight into our subject matter and went above and beyond to ensure all her answers were as detailed as possible.” Laura Withers, FrankPR
Radio Day Example 2 – Jet 2 Holidays
I created expert comment for the press release and spent the day in a studio answering questions alongside a JET2 manager focused on the benefits of a short break.
Wasted Weekends: Brits Urged to Reclaim ‘Me Time’
Research reveals two thirds of Brits waste their weekends on menial tasks
SuperBreak and career-coach Denise Taylor share top tips on how to unlock ‘me time’
Research released today by SuperBreak reveals two thirds of Brits are wasting their weekends as an opportunity to enjoy hard-earned ‘me time’, as the holiday company urges the UK to reclaim their valuable free time.
Life admin and household chores consume weekends for 61 per cent of us. A further sixth (16 per cent) simply fail to plan ahead and find themselves at a loose end when leaving the office on Friday. And it’s not just our weekends that seem to be slipping us by; the research, which involved more than 1,000 members of the public nationwide, found that more than a quarter (27 per cent) regularly forgo even their lunch break as an opportunity to recharge and look after number one.
Now as the first university semester gets underway and students across the country embark on Fresher’s Week activities, SuperBreak is encouraging empty nesters free from their usual parental duties to plan their own escape and maximise the opportunity to book a much-needed break.
The study, commissioned this summer, suggests taking regular short breaks actually offers more benefit in terms of wellbeing than one longer annual holiday. 41 per cent of respondents stated they feel more refreshed taking multiple shorter breaks, compared to 25 per cent who prefer to work uninterrupted for longer periods in order to take their traditional fortnight’s break.
You can read the rest of the press release and my top tips here.
Radio Day Example 3 – BBC Get Connected
Get-Connected was a six month initiative from BBC Learning aimed to inspire people to learn and improve basic online skills. BBC WebWise has launched a series of online resources explaining how to get basic online skills – from how to fill in online forms to how to get broadband and how to use a search engine.
I spent the day in the BBC Studio answering questions on 11 BBC radio shows. The aim was to get more people online and I was one of a series of guest experts. The others included Spencer Kelly and Maggie Philbin. I wrote a blog post on this.
Radio Day Example 4 – Government
Radio day answering questions on the Graduate Talent Pool, an initiative developed by the Government to help recent graduates gain relevant work experience. I answered questions on a range of radio shows including Heart FM, Sky News Radio, Colourful Radio, Express FM, Star FM, The Eye, Westside FM, Hayes FM plus a podcast.
In the accompanying press release I was quoted as
Denise Taylor an occupational psychologist and life coach said: “Going into higher education at a later stage in life has become extremely popular however some still struggle to make the jump. Due to the current downturn, many people are taking time to reassessing their future career paths and how having the right education will enhance their chances of meeting their goals. As a result, I tend to find mature students are often much clearer on why they want to study and can get focused on their future career goals right away.”
“The thought of becoming a mature student can be scary for some but it needn’t be. It can be a very positive experience and will show future employers that those returning to education after working full time are willing to step outside their comfort zone. This new joint initiative from the Department for Innovation, Universities and Skills and The Student Room will provide potential mature students with the means to find out more about their options, discuss their hopes and fears with others via the forum and gain practical reassurance on their future plans from a number of video case studies.”
“Higher Education is the key to a strong career path and should be a consideration no matter what life stage an individual is at.”
Radio Day Example 5 – Government
Radio day with David Lammy MP discussing a new resource launched for mature students, bringing together for the first time the offerings of every University and Higher Education Institute in England for adult first-time entrants.
I answered questions on a range of radio shows including BBC Oxford, Wish FM, West Sound, BBC Solent, BBC York, BBC Coventry and Warwickshire, BBC Leeds, UCB – United Christian Broadcasting and Dune FM.
1. Numerous online media picked up a press release I helped with regarding the need for graduates to remain positive and not despair over job search in June 2011.
This included Chartered Management Institute ‘People could enhance CVs with gap year experience’, Able Skills ‘PV training course graduates should remain positive’, Purcon ‘ Stay positive to land procurement jobs’, Thomsons ‘positive thinking may help secure jobs and employee benefits’, LorienResourcing ‘Remain positive when looking for HR jobs’, Forties People ‘Jobseekers must have a positive mindset to be successful’, Randstad ‘Jobseekers urged to remain positive’
2. Numerous online media picked up a press release I helped with regarding having a second job in May 2011.
This included the Chartered Management Institute -’People may need to treat second jobs carefully’, You at Work ‘Workers seek perks offered by part time jobs’, ‘Keep standards high for additional employee rewards’ in Thomsons.com and Love2Reward.
3. Numerous online media picked up a press release I helped with regarding apprenticeships and alternatives to university
Transferable skills ‘can be developed through gap year activities’, quoted in an online article, on the Virtual College site and Taylor Vinters Solicitors; Young people urged to consider apprenticeships