I’ve been recommending LinkedIn to clients for months, but most don’t want to take the plunge, or do it half heartedly.  So I’ve put together a comprehensive workbook to explain firstly why you should be on LinkedIn and also a straightforward guide on how to create an effective LinkedIn profile that will be of real benefit to you in your job search.

The 25th edition was published on 12th June 2014 and is now 189 pages. Very comprehensive!


** Shortlisted for a National Career Award, 2011 **

Too many people have a partly completed profile without even a photo.  It gives a very poor impression and no wonder people think LinkedIn isn’t worth pursuing.  You wouldn’t send a half finished CV when you apply for a job, so make sure you get an ‘almost completed profile’ before you start approaching people.  To get 100% complete you need to also have at least 3 recommendations, everything else should be done first.

This is now in version 25. I’ve been providing free updates since 2010  but as the changes get more frequent I’ve decided to send details on new changes by email but not to change the eBook. This latest version has been like starting the book from scratch there have been so many changes that affected the very basic information.

I’m going to guide you through exactly what you need to do to make LinkedIn an effective part of your job search campaign.

“This is an excellent resource on making the most of LinkedIn, and believe me, there is much more to it than you realise! Denise’s guide is practical and easy to follow so you can dip in and tweak parts of your profile as and when you need to. The extra special benefit that really makes this a winner is the regular updates you get so as LinkedIn evolves, you are kept up to speed with using LinkedIn to the full. Great work Denise and many thanks!” Cherry Douglas.

“This resource covers everything you need to know about how to use LinkedIn effectively to find work in a practical, step by step manner. It’s also in plain English too so it’s easy to follow. What Denise doesn’t know about LinkedIn isn’t worth knowing!” Mark Anderson.

“For the first time I’m beginning to see how LinkedIn might work …Thank you, this thought has move my thinking forward, and that’s what we need, isn’t it”


‘I’ve been on LinkedIn for 18 months and never really saw the benefit. Within an hour of reading Denise’s clear, comprehensive guide to LinkedIn, I was beginning to use it as a powerful aid to help me get my dream job. Apart from revising my own page to make it more relevant and attractive, I was actively using LinkedIn to seek out those working in my field of interest and to ask and answer questions about my chosen career, and the steps I need to take to get me where I want to go. Denise’s guide is simple, easy to understand, and straightforward. It may sound silly, but after reading it and following her suggestions, I felt that I was taking charge of marketing myself and working towards a better future’.  Neil B, Oxford


As with all social networking sites, the key to getting the best from LinkedIn is to use it smartly. Denise’s practical guide takes you from basic user to savvy networker, combining technical tips with sound advice. Denise takes the view of the outside world and helps you to see things from an external perspective, enabling you to maximise the impact of your profile, activities and networking. A very effective navigation tool for today’s career managers. Sarah, London


‘Denise has made this guide very accessible and seems to have pinpointed all of the key areas. My LinkedIn profile has certainly been boosted by following her steps.’ Charles, Gloucester

Buy the work book for immediate download so you can get started right away. The PDF workbook is £12

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You also get free access to a 1 hour webinar on LinkedIn.


Part 1: First Steps

1: Introduction to LinkedIn

1.1        Why you should be on LinkedIn

1.2        Why you need help

1.3        How to get it wrong

1.4        Who looks at your LinkedIn profile

1.5        How a recruiter uses LinkedIn

1.6        How an interviewer/ organisation uses LinkedIn

Task List –

2: Let’s get you started

Set up an account – http://www.linkedin.com

Enter some basic details

Getting ready to connect with people you know

Option to get the LinkedIn app

Start completing your profile

3: Adding more detail

3.1        Basic Information

3.2        Professional headline – 120 characters

3.3        Photo

3.4        Summary (2000 characters) and Specialities (500 characters)

3.5        Getting Inspiration

3.6        Seven Tips for Creating a Powerful Summary

3.7        Write your LinkedIn profile in the first person – I do … I am…

3.8        Design

3.9        Experience

3.10      Education

3.11      Additional Information

3.12      Overall Layout

3. 12.1 Websites

3.12.2   Twitter

3.12.3   Groups

3.12.4   Honours and Awards

3.12.5   Personal information

3.13      Public profile URL

Claiming your personal URL

3.14      Add Extra Sections

3.16      Save a copy of your profile

3.17      Publicise your LinkedIn profile

4: Getting ready to connect

4.1        Before you get in contact with others

4.2        Get branding

4.3        Check how complete it is

4.4        Keywords

4.6        Share an update

4.6.1     Need some ideas?

4.6.2     Examples

4.6.3    If you are currently employed

4.6.4    If you are currently unemployed?

4.6.5     Is it current?

4.7        Power User Tip: Be Unique

4.8        Top Navigation Links

5: Seeking connections

5.1        People in your address book

5.2        Other people you have met

5.3        Don’t be sneaky

5.4        Quality or Quantity of connections

5.5        Connecting with others

5.6        People you may know

5.7        Personalising the connection

5.8        How to connect with people you don’t know

5.9        It’s getting harder to connect

5.10     3rd level contacts

5.11     Connecting to recruiters

5.12      Accepting connections

5.13      Should you accept every LinkedIn request?

5.14      When you get the default request

5.15      Professional networking

5.16      People you may know

5.17      Managing your contacts

5.19      Back up your contacts

5.20      Removing contacts

5.21      The Conversation

5.22      LinkedIn contacts – The smarter way to stay in touch

6          Seeking groups

6.1        Joining Groups

6.2        Which is the right group?

6.3 The Difference between Open and Closed Groups

6.4        How to find the best LinkedIn groups

6.5        Your Strategy

6.6        Notifications

6.7        Manage your time

6.8        Why you need to join groups

7          Recommendations

7.1        How to request a recommendation

7.2        How to personalise the request

8.         Personal connections

8.1        Connectiquette – The Etiquette of Managing Connections

  1. Staying in touch, ask how you can help

10.       Seeking introductions

11.       Taking LinkedIn into real life

12.       Choosing applications

LinkedIn Apps

12.1      Your Professional Gallery

12.1.1   So what have you got that you can add to enhance your profile?

12.1.2   To raise your profile and demonstrate your expertise

12.1.3   To demonstrate your knowledge via a blog post

12.1.4   Twitter

12.1.5   Blog

13:       LinkedIn Skills

13.1      Skills Endorsements

13.2      Thank people

13.3      Will it help me?

13.4      Open Networkers and Open Endorsers

14.       The stealth job hunt

14.1      How to view LinkedIn profiles anonymously

15.       Advanced – the media section

Part 2: Job Hunting

16        Raising your profile

16.1      Projects

16.2      Status updates

16.3      Share

16.4      Like

16.5      Follow

16.6      Let your personality shine

16.7      Rethink your location

16.8      Rethink your job title

16.9      Four steps to determine your LinkedIn profile focus when job hunting

16.10    Review your summary

17        Recruiters and LinkedIn

18.       When not in work

19.       Different ways to find a job

19.1      Using the jobs tab via your personal LinkedIn page.

19.2      Using the jobs tab via groups you belong to

19.3      Contacting companies direct

19.4      How to use LinkedIn for company research

19.5      Via people you know

19.6      Connect to recruiters and business decision makers

19.7. Getting found by recruiters and hiring managers

19.8 Take control – create a strategy to reach the hiring managers

19.9      Using a key word search to find job titles

19.10    And of course you may be found by others

20.       Companies

20.1      Which companies should you follow?

20.2:     Company pages

21.       Final Review

22.       Moving on – researching

22.1      A typical phone discussion

22.2      Google Alerts

23. New connections

24        Job hunting and references

25.       Are you visible?

26.       LinkedIn for employees

Business benefits of being on LinkedIn

Being Street Smart

Do you follow your company?

27        I love my job, why should I be on LinkedIn?

28. Updating your profile when you are in a job

29. Make LinkedIn part of your routine

30. Who has viewed your profile?

31. How You Rank

32. LinkedIn SWAM – Site Wide Automated Monitoring

33. Has it been worth it?

34: Premium upgrade

35: Using LinkedIn to move into a new career, a case study

36: Develop relationships

37: Apply with LinkedIn

38: Advanced, linking LinkedIn with Outlook

39: Keeping it fresh

40: Making Changes

41: LinkedIn maps

42: LinkedIn Today is now LinkedIn Pulse

43: LinkedIn Share

44. Career Management

45: Face Book Branch Out

46. Using LinkedIn for Altruistic Reasons

47: Conclusion

48. Useful links

49. Additional Services


Buy the work book for immediate download so you can get started right away. The PDF workbook is £12

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