Amazing People was established in 1998.

The underpinning philosophy is an organisation offering a very personal service, built on flexibility; where you can take a holistic approach and where reputable assessments are used to enhance the career coaching process.

I know you have a choice, and I welcome you comparing my service to other providers. Here are some reasons why people choose to work with me.

You may also be interested in the free guide – How to Choose a Career Coach.


1: Extensive knowledge of how people make career decisions

With a combination of practical knowledge (working one to one with over 2,000 clients) gained over 20+ years and an academic background (studied at master’s degree level) I can draw on theory, exercises and activities plus in-depth knowledge to support my coaching approach. My first career discovery programme was developed in 1993.

I have a first degree in Psychology and 2 master’s degrees: Occupational Psychology and Business Admin (MBA).  I am a Chartered Psychologist, an Associate Fellow of the British Psychological Society and a Registered Professional with the Career Development Institute.

It takes about 8 years to become a Chartered Psychologist, which involves gaining a first degree, Master’s Degree and about 4 years of supervised work practice where you focus on gaining specialist areas.  My specialist areas, recognised by the BPS are: Personnel Selection & Assessment; Performance Appraisal & Career Development; Personal Development and Organisational Change.

Chartered Psychologists maintain their expertise through ongoing professional development.  I spend over 100 hours per year on professional development ensuring I am a thought leader in areas of specialism.  I share this knowledge through my books, media appearances, online programmes, and one-to-one coaching.

2: An expert in all aspects of job search

I have 25+ years’ experience in recruitment, assessment and helping clients create effective CVs, wow companies at interview and can support you in an effective job search campaign. I’m a sought-after consultant to organisations helping them with recruitment from graduate entrants with the Civil Service Fast Stream to recruiting Directors, plus I’m regularly featured on radio and in print.

3: Years of practical experience

Over 20 years I’ve worked with well over 2000 clients from a range of industries and at different levels from students to directors. Read comments from some of my many satisfied clients.

4: Extensive academic qualifications

  • 1988   2i honours degree Psychology, Open University
  • 1989   Post Graduate Certificate in Counselling, Manchester University
  • 1992   Consulting Skills for Effective Advising, Shepherd Moscow Ltd
  • 1992   Diploma in Counselling, Wolverhampton University
  • 1992   MSc Occupational Psychology, London University
  • 1999   MBA, Open University
  • 2002   Diploma in Performance Management Coaching, Newcastle College
  • 2002   Commenced study with the Graduate School of Coaching
  • 2007   Winner of National Career Award – The Gold Career Programme
  • 2009   Winner of National Career Award – The Job Search Support Programme
  • 2010   Qualified as a Personal Branding Strategist with Reach
  • 2011   Sports and Exercise Psychology, with Distinction, Open University
  • 2012   Admitted to the Register of Applied Psychology Practice Supervisors
  • 2013   Awarded CDI Legacy Fellowship
  • 2013   Qualified as a Social Branding Analyst with Reach, I re-certify each year
  • 2014   Certified LinkedIn Profile Writer, issued by Career Enlightenment

I’m qualified to use most psychometric assessments – Level A & B Qualified for the 15FQ, 16PF5, Firo B, Saville’s Wave, Talent Q Dimensions, MBTI, Team Dynamic Indicator, CPI, Thomas Kilmann, Strong Interest Inventory, Highlands Ability Battery and more.

5: Winner of 2 National Career Awards 

I was recognised for my professional expertise through the award of 2 national career awards.

6: Author of 8 books

My career books include Find Work at 50+  ‘How To Get A Job In A Recession’, ‘Now You’ve Been Shortlisted,’ Introducing, Getting The Job you Want, Winning Interview Answers for First Time Job Hunters.  I’ve also written 12 eBooks.

7: Reputable assessments used

There are numerous assessments on offer, many are glitz and no substance. They are not properly validated. Just because a well-known organisation uses them, this is no evidence for their effectiveness. As a Chartered Psychologist with certified expertise and access to a wide range of assessments I ensure you receive the best available assessments, interpreted by someone who has undertaken advanced training. Your results will be added to the wider picture gained through discussion which will give you the greatest benefit.

8: Evidence based approach

As a Chartered Psychologist, I follow psychological approaches and techniques that are based on the best available research evidence, in areas such as career theories, work-life balance, and the psychological contract. It’s not a theoretical exercise but used in highly practical ways.

9: A personal service built on flexibility

You will receive an exceptional level of personal service where you are treated as an individual. Utilising career coaching, career counselling, career guidance and expert advice to support you in your career goals.

10: I don’t make you sign up for months of coaching

Choose a programme or individual sessions, whatever is right for you. You remain in control and only pay for what you need.

11: Holistic approach

Your career is part of your life, and we can consider your non-work life alongside abilities, interests, personality, values and much more. Assessments, exercises, creative discussions, career counselling and career coaching sessions are offered to assist you in this approach. You may feel you have sufficient understanding in some areas, in which case we can move quickly on but you have the option to look as deep as you wish to ensure that you make decisions based on as much information as possible.

12: Client Feedback

Take a moment to review a few client examples, collected to give you a flavour of some of the people and situations that have been helped by my programmes. Please note that after career counselling and coaching for over 20 years, this is just a small sample!

13: Built on Quality

With a background in Total Quality Management I focus on bench marking and continuous improvement, continually looking for ways to enhance my services to you my customer. I’m responsive to questions and feedback.

14: True to my values

  • Integrity
  • Honesty
  • Adventure
  • Accomplishment
  • Wisdom

15: A transparent service

  • Complete the enquiry form
  • We talk for about 15 minutes
  • I’ll follow up with an email suggesting how best we could work together
  • You follow up with any questions
  • You make payment and receive any preparation work
  • We meet – phone, Zoom/Skype or in person. Directions to my home office will be found using the contact us link.
  • If you have never used Skype, read more on why I recommend it here.

Areas of expertise include:

Aptitude Tests, Assessment Centre Coaching, Career Advice, Career Analysis, Career Assessment, Career Change, Career Change Advice, Career Choice, Career Coaching, Career Consultancy, Career Consultant, Career Counselling, Career Decision Making, Career Development, Career Guidance, Career Management, Career Planning, Choosing a Career, Executive Career Coach, Interview Coaching, Outplacement Counselling, Personal Branding, Personality Tests, Psychometric Assessment, Redundancy Counselling, Social Media, Vocational Guidance.