This post isn’t about me. It’s about YOU.

Branding expert and leading authority on the science of fascination, Sally Hogshead published her new book How the World Sees You on July 1, I had the book on pre-order and I'd already taken the assessment.

This assessment differs from e.g. The MBTI as it asks you about how you operate At Your Best. It's about what is fascinating about you.

My archetype is 'The Avant-Garde' based on my primary advantage of Prestige and my secondary advantage of Innovation.

This is one of 49 combinations.

What's great about The Avant-Garde is

  • My mind works quickly to develop unconventional solutions.
  • I'm a prolific idea generator. You bring fresh interpretations of the same old thing.
  • I tweak the game. You change the rules.
  • I bring new ideas and execute them to a high standard.

If you have worked with me you will now that's a great summary of who I am.

Where is not great about The Avant-Garde is

  • If others force me to follow the same routine over and over again, you’ll become bored and demoralized.
  • I enjoy experimenting. You reinterpret the status quo.
  • I avoid doing monotonous work. Others get the most out of me if I can tweak procedures, reinvent the rules, and create new business models.

That's why I did poorly in one job in my past but succeeded, dramatically in a new business area.



To celebrate the insights gained from a decade of research, she is launching Project Fascination with the goal of showing 100,000 people how their personalities add value.As a part of this project, she’s given me a special code BL-amazing to share with to you.

The first 100 people who use it to take her Fascination Advantage® assessment will receive the assessment for free! (sorry – all codes have been used up already!)

This has never been done before, and will only last until  50,000 more assessment takers are reached.The best part is, you will trigger a chain reaction—a pay it forward situation. When you take the assessment using BL-amazing, you will receive 100 assessments to share with your circle for free, too! That’s $3700 of free market research at your fingertips!

So how do you take the assessment? Simple.

1. Go to and use code BL-amazing.

2. Once you’ve taken the assessment, Sally’s team will load 100 assessments into your new account. Rinse and repeat.That’s it.

Now you’re ready to discover how your personality is custom built for certain situations, and which situations you should learn to avoid. And it only takes 5 minutes (you can even do it on your phone!)

28 questions. 5 minutes. A whole new way to communicate your value.

Your Fascination Advantage® Report is the first big step towards knowing how your personality can be heard and remembered in an overcrowded market. Sharing the assessment will help others do the same.

Find everything you need to put this knowledge into practice with your co-workers, close friends and significant other in Sally’s new book, How the World Sees You.

Remember that your code will cease once 50,000 more assessment takers is reached.. Don’t let this $3700 value go to waste! Take the Assessment today and encourage your friends and followers to do the same.


I'll be writing another blog post on this soon, but for now wanted to let you know how to get this brilliant assessment.

Next time I'll write more about how you can use the specialty adjectives as part of your personal branding. Here's a peak at mine.


Till next time



Published On: September 1st, 2014 / Categories: About Denise, Personal Development /

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