If you want to start a career in video and similar videos, you need to make sure that you understand some of the terminology that exists in this industry. It will help you to understand the industry a little more easily, and it could mean that you master video production and broadcast that little bit faster.
If you are familiar with other types of marketing, you might already know something about SEO. This stands for search engine optimisation and is used to ensure that your videos are easy to find. It can dictate the meta titles and descriptions you use for the videos, plus important extras like ensuring that you have a good thumbnail and a transcript that can be indexed by search engines. No matter what type of video content you want to create, you need to make sure that you have a good understanding of SEO for video and how you can best make use of it.
One important factor that you need to consider is playout. This is the tech that is used to broadcast your content to your audience. Using third-party playout services can be the best option for many, as this detailed and highly technical aspect of content control needs to be handled by experts. If you want to create dynamic and thematic channels with either live or pre-recorded content, you need to ensure that you have the expertise of playout specialist on your side to ensure that everything goes off without a hitch.
B-roll is the video content used to piece together a video around the narration and many events. It can help to introduce a little extra character and narrative flow to the video. For example, if your videos are based around news-type pieces, you might use b-roll to further expand upon and embellish an interview. It can also be used to extend a video and give it further context. When used correctly, b-roll should appear to be a natural and cohesive part of the video.
If you wish to have a career in video, whether you are in front of the camera or behind it you need to ensure that you understand the difference between pre-recorded and live content. Livestreams can be incredibly beneficial to many industries. They allow you to interact directly with your audience and drum up engagement in a way that we don’t really see with other types of media.
When creating video content, you need to understand how other people might use it. One of the principal ways in which people decide to use others content is by embedding it on their own platforms. This means that they would be able to view your content without having to visit your platform. Depending on your goals for your content, you might wish to disable embedding, so the only way to view your content is directly at the source that you provide.
These are just five of the terms that you need to understand if you want to have a successful career in the world of video. It does not matter whether you are going to be the face of the brand or directly involved in content generation on a purely production level, you need to make sure that you understand some of the jargon being thrown about here. The five terms above as just some of the many that you will need to learn about. If you can pick these up quickly, you should be able to launch a career in the world of video that will hopefully take you to some amazing places.