So many people are on LinkedIn, but they don’t use it effectively. They create an account, forget about the initial summary section, add some work dates, and leave it there – few connections, probably without a photograph so what’s the point.

I now think of it as a Digital and Social Media Strategy, and LinkedIn is just one option. Depending on the work you do, and the work you want to do other options are available and may better suit you.  Let’s look at some things you can do to help your job search on LinkedIn and other social media accounts.

LinkedIn is used by 70+% of recruiters for sourcing and hiring, but are they the companies you want to work for? If you have some target companies, you want to

  • Check if they have a company page
  • Check if they have a career or hiring page
  • Look at the people who work for the company – are they like you?

But you may be better to use Facebook which is used by 60% of recruiters for sourcing and hiring. So, with your target companies it is worth checking to see

  • Do they have a company page?
  • Do they have a career or hiring page?
  • Can you connect with them via Groups or Direct Contact (messaging?)


You can do similar for Twitter and Instagram

Twitter is used by ~40% of recruiters for sourcing and hiring so check out if your

  • Target Companies Have Active Twitter Handles
  • Target Companies Have Active Hiring/Career/Recruiter Twitter Handles
  • And if people like you in your target companies are active on Twitter

And for Instagram, you can see if your target companies have Instagram accounts and how active they are.

I’d love to know what you found out, feel free to comment below.


Image by Thomas Ulrich from Pixabay

Published On: November 27th, 2021 / Categories: Job Search, Social Media /

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