Four steps to determine your LinkedIn profile focus when job hunting
1. Who am I?
We have many strengths, we may be good at many things but if we are job hunting we need to have a goal, a clear job that we are looking for. We then ensure that our LinkedIn profile is clearly focused on this particular job.
2. What do recruiters want?
Just like when applying for a job, identify the key words used by recruiters when they are looking for someone. You can identify these from job ads. So search and find 4-6 job ads. As this is part of your research the job could be anywhere, you just want to find out the words used, and which words are used most frequently.
3. Look at your accomplishments and evaluate how you match up
If you match well, then review your profile, and include detail against your previous job history to support this. If not you may need to drop a level (marketing manager, to marketing assistant) or choose something else.
4. Review all aspects of your Profile
Look at each and every section from your professional headline down and make sure everything you include is focused on the job you want.
Your LinkedIn profile does not need to include everything, make it relevant for the job you seek. If you change your mind later you can change your profile.
My LinkedIn eBook is now in it’s 20th edition! I regularly update it to take account of changes. Read more about LinkedIn on my website.
As always, I’ve written this to be helpful, if it provokes any questions or have a comment to make please make a note or ask a question below.
Denise Taylor is a double award winning career coach and Chartered Psychologist with Amazing People, established in 1998. When you are unsure of your career future, need help with job search or seek to improve your presence in an online world, Denise can help. Denise is the author of 7 books including How To Get A Job In A Recession, Now You’ve Been Shortlisted and Fat to Fantastic
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